Wenzhou University · School of Humanities
Professor of Literary Theory and Aesthetics. Proponent of a cognitive semiotics that rethinks literature and art from the relation between body, language, and world.
Ma Dakang is a Chinese literary theorist and aesthetician, Professor in the School of Humanities at Wenzhou University. Across four decades he has built a distinctive program that moves from the study of poetic language and literary fiction toward a comprehensive cognitive semiotics — an account of how human beings model their world through behavior, language, and signs.
Born in Wenzhou, Zhejiang, in 1947, he took his master's degree in modern Chinese literature at Hangzhou University in 1984 under Lü Moye, and joined Wenzhou Normal College that same year to teach modern Chinese literature, aesthetics, and the psychology of literature and art. In 1992 he was a visiting scholar at the Institute of Literature of the Chinese Academy of Social Sciences, working with Qian Zhongwen and Du Shuying, and he was promoted to full professor in 1993. He has served as President of Wenzhou Normal College, chair of the Academic Committee of Wenzhou University and director of its Center for the Study of Literary Theory, and as a standing council member of the China Association for the Theory of Literature and Art.
He has directed several projects of the National Social Science Fund of China, among them “A Study of Poetic Language,” “Literary Fiction in Modern and Postmodern Perspectives,” and “New Horizons in the Semiotics of Literature and Art.” His books include The Intoxication of Life, The Aesthetic Utopia, A Study of Poetic Language, The Rebellious Eye, A Study of Literary Time, On Literary Activity, A Study of Literary Fiction in Modern and Postmodern Perspectives, and On the Literary Act; he has published more than 130 articles in journals such as Literary Review, Foreign Literature Review, Literature & Art Studies, and Theoretical Studies in Literature and Art. Revising Western semiotics while drawing on the essence of classical Chinese thought, he advances the notion of “behavior-language” and a cognitive semiotics that treats the sign first of all as a mode of the relation between the human being and the world.
He has received five research awards from the Government of Zhejiang Province — including first prizes for A Study of Poetic Language, A Study of Literary Fiction in Modern and Postmodern Perspectives, and On the Literary Act — as well as the Zeng Xianzi Award for teachers of the national normal universities and a State Council Special Government Allowance.
Homepage and biography are offered in several languages so scholars worldwide may engage with Professor Ma's thought. The translated papers themselves are in English.
Professor Ma's work integrates Continental and analytic sources — from Peirce, Saussure, and Sebeok to Austin, Searle, Halliday, Althusser, and Foucault — with classical Chinese thought, in pursuit of a unified theory of meaning for literature and art.
Studies of 20th- and 21st-century Chinese writers and their works. 关于二十、二十一世纪中国作家及其作品的研究。

Essays and book reviews in which Professor Ma discusses other contemporary aestheticians and theorists. 马老师评论其他学者及其著作的文章。

Reviews and profiles of Professor Ma's books and thought, written by other scholars; each attributed to its author. 他人评论马老师著作与思想的文章,按作者署名。
Professor Ma teaches and supervises in literary theory and aesthetics at both graduate and undergraduate levels. Representative courses:
Scholars whose work is engaged across Professor Ma's writings. Each links to the scholar's home institution or an authoritative reference. (Portraits are stylized monograms; a licensed photograph may be added for each via the admin panel.)
For academic correspondence, collaboration, or inquiries about the translations on this site, please contact: